Key Values of the Project

This project was brought to life aspiring to contribute to creating work opportunities with a focus on the underprivileged, giving traditional handicraft a modern make over and inviting people to discover the beauty of an unknown country.

social & fair.

We want to leave a positive social footprint by contributing to improving people’s lives, empowering people and being social & fair.  We don’t want to pitty “the poor”, but treat them as business partners which comes with both advantages and responsibilities. 

discover.

Madagascar is not well known in the world apart from lemurs, baobab trees and the movie but there is so much more to it.

Through our products and by seeing how it’s made you can discover Madagascar and gain insight the Malagasy culture.

modern.

There is a lot of amazing craftsmanship in Madagascar but with little focus on broadening the variety of products. Embroidery can be much more than just napkins and table cloths. Aluminum founding can be much more than just pans. We give traditional handicraft a make over by thinking outside the box and designing innovative, modern products.

products we want.

We made a commitment to only create products we would personally love to give to someone we care about but most of all want to keep for ourselves to guarantee a certain level of awesomeness.

 

The People Making it Happen

Alain Rakotovao

Born and raised in Madagascar, he made a career as a creative director and host at the television and organizer and host of fashion shows. His heart beats for Madagascar and its people.

He is the one connecting with our artisans, making sure they feel valued and deliver a quality that meets the international standard.

Sandra Gubler

Having lived in Madagascar for almost 6 years, Sandra understands both the beauty and challenges of the country.

She is the driving force to make sure the products meet the expectations and standards of their clients.